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Designing a Framework of New Product Development for Digital Banking: A Case study of Bank Mellat

کلیدواژه: Mellat bank,Digital banking,New product,Digital product,Product development

نویسندگان: Tajarloo Alireza, ANSARI MANOUCHEHR, DIVANDARI ALI, KEIMASI MASOUD

ناشر: مدیریت صنعتی - Industrial Management Journal

Objective: The serious competition among businesses has given more attention to new product development. Therefore, the purpose of this study is to design a new product development framework relying on the digital banking approach applied by Mellat Bank. Methods: This is a quALItative, descriptive, ... ادامه

سال:2022

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Impact of Politicians’ Personal Branding on Tehran Citizens' Intention to Vote in the Presidential Elections in the Context of Political Marketing (Case study: Progress and Justice of Islamic Iran Party)

کلیدواژه: Political Marketing, personal branding, Attitude, perceived credibility, intention to vote, Progress and Justice Population of Islamic Iran

نویسندگان: Akhossanayeh Mahdi, Vares Seyed Hamed, Keimasi Masoud

ناشر: اندیشه مدیریت راهبردی (اندیشه مدیریت) - STRATEGIC MANAGEMENT THOUGHT (MANAGEMENT THOUGHT)

Political marketing has doubled in recent decades as a means of achieving practical election victory; So that the victory of political currents in the elections largely depends on the effective use of political marketing models by these groups. The main purpose of this study is to investigate the ef... ادامه

سال:2022

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Investigating the Digital Experience of Internet Banking Users Using the Heuristic Approach

کلیدواژه: User experience,usability,heuristics,website,design

نویسندگان: seyyedkobari banafsheh, KEIMASI MASOUD, ABEDI EHSAN, Hendijani Rosa

ناشر: مطالعات رفتار مصرف کننده - CONSUMER BEHAVIOR STUDIES

To diversify the channels of customer service in the banking system of Iran, including Internet banking, in order to provide consumers with easy and easy access to banking services, the Internet banking experience is a key factor in excellence in has become the current competitive environment. Hence... ادامه

سال:2019

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Present a Corporate Entrepreneurship Pattern in Banking of the Islamic Republic of Iran Banking Based on Grounded Theory

کلیدواژه: Corporate Entrepreneurship,the Islamic Republic of Iran Banking,grounded theory

نویسندگان: Chapardar Ali, Iirajpour Alireza, SEYED SALEHI SEYED ALIREZA, DAVARI ALI

ناشر: مطالعات مدیریت راهبردی دفاع ملی - STRATEGIC MANAGEMENT STUDIES OF NATIONAL DEFENSE STUDIES

In today's competitive and dynamic environment, organizations desperately need to increase their entrepreneurial capabilities to maintain growth and profitability in corporate entrepreneurship, and this is only possible through the exchange of innovative ideas and the opening of organizational bound... ادامه

سال:2022

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Appraising the Relationship between Age and Total Assets of Mutual Funds and their Efficiency by Using Data Envelopment Analysis Approach (DEA)

کلیدواژه: Mutual Funds,Efficiency,Data Envelopment Analysis Approach

نویسندگان: Badkoobeh Hezaveh Alireza, ESMAEILZADEH MAGHARI ALI

ناشر: دانش سرمایه گذاری - INVESTMENT KNOWLEDGE

Mutual funds are professional finance institutions which have invested in securities, by investors’ payments, while enjoying the professional management as well as decrease in non-systemic risk. On the other hand, investors require some approaches to evaluate the performance of mutual funds i... ادامه

سال:2021

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ENGLISH- MEASURING THE IMPACT OF ISLAMIC MICROFINANCE PRODUCT,QARZ-E-HASNA, ON POVERTY ALLEVIATION IN HYDERABAD DISTRICT

کلیدواژه: akhuwat microfinance ؛ Islamic Microfinance ؛ poverty alleviation ؛ Qarz e Hassan

نویسندگان: Abdul Ghafoor Ansari ؛ Muhammad Saleh Ansari ؛ Basheer Ahmed Dars

ناشر: Research Gateway Society

The objective of this study is to analyze the impact of Islamic microfinance product “Qarz-e-Hasna”provide byan Islamic philanthropic organization Akhuwat on the poverty alleviation of its beneficiaries. The study uses primary data collected through personally structured questionnaire on the randoml... ادامه

سال:2019

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Governance and Social Justice in the Islamic Republic of Iran

کلیدواژه: Iran,Social Justice,Good Governance,Islamic Revolution

نویسندگان: GHAFFARI MASOUD, SHARIATI SHAHROOZ

ناشر: مجله بین المللی علوم انسانی - The International Journal of Humanities

One of the challenges of the Islamic Republic of Iran during her forty years since the 1979 revolution is the bewilderment for the reALIzation of social justice. Although it is argued that the lack of social justice during the Pahlavi regime finally resulted in the Islamic Revolution, failure in the... ادامه

سال:2019

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The Impact of Organizational, Technological, and Ecosystem Capabilities on Banking Performance with the Mediating Role of Innovation and Digital Transformation: Providing Regulatory Solutions

کلیدواژه: Organizational, technological, and ecosystem capabilities, banking performance, digital transformation, Innovation

نویسندگان: Bakhtiari Masoud, Shah Jafari Atieh

ناشر: مجلس و اقتصاد - Majles & Economy

The purpose of this research is to analyze the impact of organizational, technological, and ecosystem capabilities on banking performance with the mediating role of innovation and digital transformation. This study is applied in terms of objective and descriptive-survey in terms of method. The stati... ادامه

سال:2025

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Investigating a Smart Hybrid Model and Metaverse Based on Artificial Intelligence-Augmented ReALIty to Improve Water Governance Components in Iran

کلیدواژه: Metaheuristic algorithms, Metaverse, Smart Decision-Making, Stakeholder Participation, Virtual reality, Water governance

نویسندگان: Mohammadi Haniyeh, Ansari Ghojghar Mohammad

ناشر: حکمرانی منابع طبیعی - Natural Resources Governance

Given the existing challenges in water governance, such as a lack of transparency, insufficient public participation, weak accountability, and low effectiveness, there is an increasing need to leverage innovative technological tools. Artificial Intelligence (AI) has the potential to enhance decision... ادامه

سال:2024

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Analyzing Technological Capabilities in a Petrochemical Company Using a Hybrid Fuzzy Decision Making Model

کلیدواژه: Technological capabilities,technology identification,technology exploitation,technology commercialization,technology system support

نویسندگان: Anvari Alireza

ناشر: مطالعات توسعه و مدیریت منابع - Journal of Development Studies and Resourse Management

Technological change and development of advanced technologies are considered to be one of the basic requirements for the survival of organizations. This research aims to identify and rank technological capabilities in Shiraz Petrochemical Company using a hybrid model. The research method is descr... ادامه

سال:2025

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